For our department Marketing at Heel headquarters in Baden-Baden we are seeking to appoint at the earliest possible date a
Digital Marketing Manager (f/m/d)
- Develop and manage digital marketing campaigns and digital marketing toolboxes for countries
- Manage digital marketing best practice sharing with subsidiaries and partners
- Maintenance of international brand website and development of future websites
- Analysis of digital performance, including websites and initiation of potential optimizations
- Development and execution of brand specific digital activities (e.g. chats, webinars and webcasts)
- Control budget for digital marketing development and activities
- Attain key performance indicators such as reducing the website bounce rate, increasing session duration or improving conversion
- Continually work on the search engine optimization of the website(s)
- Edit and post videos, podcasts and audio content to online sites
- Identify and evaluate new trends in digital marketing
- Successfully completed a degree in business administration or comparable course of study
- At least 2 years of digital marketing experience, ideally in the pharmaceutical field
- Experience in identifying target audiences and analyzing customer journeys
- Data-driven person: make strategic decisions based on data analysis
- Ability to work within analytics platforms such as Google Analytics, Google Search Console, data visualization tools and others
- Demonstrated track record of ability to influence without authority
- Excellent verbal and written skills in English and German, additional language skills are a plus
What we offer?
We offer you a responsible and challenging field of activity in an international company with attractive and performance-related remuneration. With our multi-award-winning family-oriented and health-conscious employee benefits, we support you in advancing your career in every stage of life.
Are you interested in this position?
Then please send your full application indicating your salary expectations and stating the earliest possible start date.
Heel is a pharmaceutical company that develops, manufactures and distributes medicines based on natural substances. The company is a pioneer in the field of scientific research in natural healthcare. In cooperation with academic institutions, Heel actively fosters the concept of integrative medicine aiming to improve patient care and health.
76532 Baden-Baden / Deutschland